Our Brand Narrative

American Standard. Raising the Standard.

For more than 150 years, we've been setting and resetting the standard of health, safety, responsibility and beauty.

Some are satisfied with the status quo, never thinking to challenge what's possible or to imagine what could be. Our passion for a better tub, toilet, faucet, sink, and better world never stops flowing.

We don't punch out early. Or settle for second best. Because every day, people at home, around town and around the globe - from houses to hotels, master baths to Major League stadiums, colleges to the kitchen sink - depend on our products to work and to wow, to fit in and to stand out.

Whether that means enjoying retirement in their own homes, a cappuccino in their own kitchens or going hands-free in their hometown stadiums, only one brand has merged beauty, performance and eco-friendly design to improve the lives of people and the well being of our planet.

We will continue to plumb the everyday cycle of life to optimize our products, so people's lives are optimized, too. We will push ourselves and pull for each other. Working united with plumbers and partners. Putting innovation, work ethic, ingenuity, collaboration and passion into every American Standard product.
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