American Standard VorMax Toilets Win 2015 GOOD DESIGN Award for Traditional Styling, Innovation

Jan 18, 2016

PISCATAWAY, N.J. (January 18, 2016) ― The revolutionary VorMax toilet line from American Standard has been named a 2015 GOOD DESIGN award recipient in the Bath category for design excellence. This award is presented by the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.

Showcasing a classic composition suiting traditional bathroom settings, these innovative water-efficient toilets employ the unique VorMax flushing system, which has been independently verified to clean the bowl two times better than conventional toilets*. Eliminating the traditional tiny rim holes around the bowl that carry water during flushing, the VorMax flush delivers one powerful jet of water that scrubs the entire bowl completely clean.

These WaterSense-certified, high-efficiency toilets (HET)remove all splatter and clinging waste using only 1.28 gallons of water per flush (gpf). VorMax toilets feature a CleanCurve Rim that omits the rim overhang and holes inside the bowl where dirt and buildup can hide, and the brand-exclusive EverClean finish that inhibits the growth of stain and odor-causing bacteria, mold and mildew on the surface.

“We are thrilled and honored to accept this esteemed recognition from the Chicago Athenaeum for the cutting-edge, high-performance VorMax platform,” said Maha El Kharbotly, chief marketing officer of LIXIL Water Technology Americas, American Standard, DXV and GROHE. “American Standard has a 140-year history of leadership in improving the quality of everyday life for our customers. This legacy of developing stylish bath and kitchen products with progressive technologies like VorMax is reinforced by this revered design excellence award.”

GOOD DESIGN is the world's oldest and most prestigious design programs. Each year, The Chicago Athenaeum presents the GOOD DESIGN Awards for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. One of the main factors for the awards selection is based on whether or not a product can enrich society and people's lives through its design

For more information on this announcement, visit

*Source: IAPMO R&T Labs Test Report No. 109-141486-002, comparing VorMax against conventional under-the-rim-water-dispersal toilets from major retailers.


American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, DXV®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by LIXIL Corporation (TSE Code 5938), and is part of LIXIL Water Technology business, which operates across 150 countries. The LIXIL Water Technology brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn more at, or follow us at

EverClean® and Heritage® are registered trademarks of American Standard Brands.

VorMax, Clean Curve and The Cleanest Flush Ever Engineered are trademarks of American Standard Brands.

WaterSense® is a registered trademark of the U.S. Environmental Protection Agency (EPA).

GOOD DESIGN is a trademark of The Chicago Athenaeum  Museum of Architecture and Design.



For any questions and suggestions, please contact:


Hunter PR

American Standard



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