American Standard Seeks to Raise Global Standard of Living through Safer Sanitation

Nov 20, 2013

View Video: Meet SaTo, the hygienic toilet pan that provides safer sanitation

PHILADELPHIA, GREENBUILD (November 20, 2013) – Almost half the world lacks a safe way to go to the bathroom.

And almost half of North Americans surveyed have no idea that lack of sanitation facilities causes 2,000 deaths per day, mainly among children. In regions of the world where water is scarce and sewer infrastructure doesn't exist, open pit latrines allow disease to spread through direct and indirect contact with human waste.

American Standard, the leading toilet manufacturer in North America, has launched a campaign to increase awareness of this crisis and to stimulate action that protects the health of all people through well-engineered plumbing solutions

American Standard engineers have invented SaTo (pronounced SAH-toh, derived from “Safe Toilet”), a cost effective hygienic latrine pan that uses an ingeniously simple mechanical seal and water seal to reduce disease transmission by closing off pit latrines from the open air. The company will donate hundreds of thousands of these pans to Bangladesh in 2013, one for each of its top-rated Champion brand toilets sold in North America.

SaTo was developed based on the findings from a market assessment American Standard engineers conducted last year in the Rajshahi region of Bangladesh, organized and led by International Development Enterprises (iDE). The product design team observed the widespread use of non-hygienic latrines, where users fill a pot called a “bodna” of water, and use the water to “flush” waste into the pit. The latrines, which are about six- to eight-feet deep, are covered with a concrete slab in which a plastic toilet pan is encased. The pans have a large opening that allows waste to freely fall into the pit, but no seal to prevent transmission of pathogens back out of the pit via flying insects.

The team also visited manufacturing facilities to understand existing capabilities and cost structures in order to develop a solution that could be economically mass-produced in Southeast Asia.
After eight months of development at the American Standard New Product Design center at the company headquarters in Piscataway, NJ, successful field testing on SaTo was completed in Bangladesh this past January and February. Users especially appreciated how the small amount of water retained after each use created an airtight seal that reduced odors.

“The SaTo retail price is well within the price range that triggered purchase intent from field trial participants,” said Jim McHale, American Standard vice president of product development who led the field studies, as well as the latrine design team. “The price point allows for profit-taking at every step of the supply chain, yielding not just safer sanitation, but also a sustainable business model to drive widespread adoption and help reduce poverty.”

How to Champion the Cause of Safe Sanitation 

Buy a Champion, and be a champion. It’s that simple. For every Champion toilet sold in the US and Canada in 2013, American Standard will donate one SaTo unit. Indeed, it is the same advanced R&D expertise behind the Champion toilet’s top flushing performance that enabled the development of this new solution for developing countries.

Another way to contribute is to help spread the word. American Standard will also make a donation for every 100 likes or shares on the company’s new “Flush for Good” Facebook page.

Why champion a cause that is half a world away? “The bathroom symbolizes the most fundamental aspect of the human condition. At our deepest roots – it’s the one thing all humans share,” said Jay Gould, American Standard president and CEO.

“It’s also the roots of American Standard as a company, raising the standard of living for people for nearly 140 years.

“We’re going to prove just how powerful a toilet can be.”



American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. The company is online at, on Twitter at and on Facebook at





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Hunter PR

American Standard



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