American Standard Plumbing Fixtures - Style That Works Better

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Enjoy the sound of silence in eco-friendly whirlpools from American Standard at IDS 2011

A new generation of whirlpools has arrived. They are ultra-efficient, eco-friendly, designed for small spaces as well as large, and you wouldn’t believe how quiet they are. EcoSilent™ is the word. Noise level is 70 per cent less than you’d expect, and they use 50 per cent less energy to deliver hot, hydro therapeutic pleasure just the way you like it. EcoSilent is a giant step forward in whirlpool design – so notable that the system won a Best of Year 2010 award from Interior Design Magazine.

“At booth 1510 we are showing the Zero Deck seamless design 66 x 36" whirlpool from the Studio Bath Collection,” says Nunzio Di Cesare, Product Manager for ASB Canada. “Units this size are designed for smaller bathrooms, making a multi-level spa experience available in condos, lofts and renovations. With EcoSilent, the people in the next room won’t know when the whirlpool is on!” All Luxury Series whirlpools from American Standard are available as simple soakers; with EcoSilent whirlpool and EverClean®; as an EverClean air bath, pampering the bather with thousands of tiny bubbles; and as an EverClean air bath with chromatherapy – LED lighting that fills the tub with soothing and stimulating colour.

Quiet operation
The new EcoSilent whirlpool pump and motor have been integrated into a single unit that all but eliminates the noise and vibration found in conventional whirlpools.

Reduced energy consumption
The EcoSilent pump and inline heater work together to maintain therapeutic water temperatures while cutting energy consumption in half. The pump and motor are cooled by bath water, eliminating the need for external ventilation and reducing the load on the inline heater.

Stays cleaner longer
The entire circulation system is protected against the growth of algae, fungus, mould and mildew, and against deterioration and staining, by the EverClean system. Protection is for the life of the unit: AlphaSan®, a patented antimicrobial agent, is incorporated in system components during manufacture.

Baths that are easy on the eye
“Studio is only one of many bath collections offered by American Standard Brands,” says Di Cesare. “Two examples are also featured at booth 1510, both from Porcher. We are showing the free-standing version of Lutezia, with a vintage European look, and Japanese influenced Tetsu, a space-saving slim model.”

More ASB at IDS 11
In addition to the whirlpool you’ll see another type of bath that’s becoming increasingly popular these days at booth 1510 – a walk-in Safety Tub. It’s the first in a new product category for ASB, raising performance levels for the assisted living sector. The FloWise success story continues with four distinct styles for a showerhead that will give you the best shower of your life while using 40 per cent
less water. Porcher also shows a water and space saving wall-mounted toilet, and contributes to a selection of kitchen and bathroom faucets from Porcher, Jado and American Standard. Drop by, and be inspired!

To find American Standard and Porcher near you, visit

American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. For more information, visit

For more information contact:
Peggy Sheffield, APR
Peggy Sheffield & Associates Inc.,
On behalf of American Standard Canada
Office phone: 416-246-0474
Cell phone: 416-822-8511

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