American Standard Plumbing Fixtures - Style That Works Better

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Satisfying showers in new styles - FloWise handheld and Rainforest at IDS 2011

Bathrooms account for 75 per cent of domestic indoor water use, and a large part of that is in the shower. Replacing standard showerheads, which typically use 2.5 gallons per minute (gpm) 9.5 liters per minute (L/m) with American Standard FloWise™ shower heads can save a family of four 8,000 gallons of water over the course of the year. That’s because every FloWise showerhead can deliver a comfortable and fully satisfying shower experience using only 1.25 gpm (5.7L/m). That’s a 40 per-cent reduction in water consumption, with accompanying savings in water heating costs.

“The FloWise showerhead was launched in Canada late in 2007,” says Graeme Lennox, Manager, Advertising and Marketing Services for ASB Canada. “Its unique patented technology soon established it as the leader in its category.Now the same unbeatable performance is available in two attractive styles – Modern and Traditional – both in handheld and showerhead versions.

Turbine powered for ultimate performance
Look inside the FloWise showerhead, and you’ll see how incoming water is pressurized in a small chamber. A turbine (water wheel) spins the pressurized water, adding force. Finally, the showerhead expels the water evenly creating an energizing and refreshing full flow feeling.

Basic and 3-function
The Basic FloWise Showerhead delivers a drenching spray while conserving water and energy. The 3-Function FloWise Showerhead does the same, plus two extra spray patterns selected by rotating the showerhead housing. One is a dual stream wash-and-rinse, the other wide pattern, invigorating and forceful. Both require a small rise in water consumption, to 1.7 gpm (7.6L/m). When the water is turned off the showerhead returns to its basic setting, for maximum economy.

Modern and Traditional styles, introduced at IDS 11
Design-conscious homeowners can now enjoy FloWise performance in a style that co-ordinates with their personal vision for their bathrooms. Modern has a distinctly contemporary, geometric look, while Traditional has elegant curves. Both are 3-function units, in the showerhead and, for the first time in a waterconserving shower, hand-held models. Available finishes, depending upon the FloWise model, include polished chrome, blackened bronze and satin nickel.

If you want a tropical rain experience, the 16-inch (406mm) square American Standard Rainforest showerhead is it. It’s only available in Canada, and it’s here at IDS. Indulge yourself with a clear conscience, because the flowrate, though a little more than FloWise, is a conservative 2.2 gpm (9.5L/m). All-brass construction for consistent water delivery in any position; in chrome or satin finishes.

More ASB at IDS 11
Be sure to look around at the many baths at booth 1510. There’s a Studio whirlpool bath that brings a multi-level spa experience to condos, renos and other homes where space is in short supply – as well as Lutezia and Tetsu freestanding baths from Porcher. And there’s another type of bath that’s becoming increasingly popular these days – a walk-in Safety Tub. It’s the first in a new product category for ASB, raising performance levels for the assisted living sector. The FloWise success story continues with four distinct styles for a showerhead that will give you the best shower of your life while using 40 per-cent less water, and Porcher shows a water saving dual-flush toilet that also saves space, because it’s mounted on the wall, not the floor.

American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. For more information, visit

For more information contact:
Peggy Sheffield, APR
Peggy Sheffield & Associates Inc.,
On behalf of American Standard Canada
Office phone: 416-246-0474
Cell phone: 416-822-8511

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