Builder Program

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Builder Program

Home Builder Program

As a home builder you invest a great deal of time and energy creating a quality brand name for your products and home buyers look for that same quality when selecting a home builder. You select partners who will uphold the brand quality you have worked so hard to create — when you select American Standard as a partner, you can be confident that you are getting and will continue to get innovate products and unsurpassed dedication to customer service, for both you as a new home builder and on behalf of your customers.

Innovation and Technology

For 100 years, the name American Standard has stood for revolutionary plumbing technology and distinctive fixture design. Throughout our history, we enjoyed many firsts in the industry from perfecting the enameling process for smooth, easy-to-clean surfaces to introducing the one piece toilet; to today's innovations of EverClean surfaces and revolutionary Champion 4 and Cadet 3 flushing systems.

Partnering with American Standard

As an American Standard Home Builder partner, you gain access to advantages that only American Standard can offer — your single-source supplier for a complete bathroom portfolio. We are your total bathroom expert spanning manufacturing, supply, installation and customer service.

Customized programs, a showcase of marketing materials, model home and Décor centre programs, training support, customer service…

Service - The At Home Advantage

American Standard has made an unprecedented investment in Customer Care. Serving a Canada-wide, bilingual market, our 1-800 number gives you and your new home buyer access to one-on-one dedicated Builder and Home Owner support.

General Benefits

A good home builder gives their home buyers lots of options — a great home builder makes it easy for them to choose. Here's how American Standard can help you and your sales staff ease the exhaustive decision making process.

  • Marketing program - customized booklet that showcases your included features as well as optional extras, individual product sell sheets, suite photos, consumer brochures, homebuyer packets, colour and furniture finish samples; DVD video for Décor Studio showings.
  • Training - One-on-one training and comprehensive reference guides for your staff.
  • Signage - Model Home and décor centre signage, literature holders, colour chip displays. You can also receive a looping At Home with American Standard DVD to play in your décor studio.
  • Marketing Assistance - by participating in the At Home with American Standard program, you will be eligible for free product displays for your model home and décor centres on our complete Total Bathroom portfolio.
  • Merchandising Programs - The "At Home" with American Standard Merchandising Program is customized for you, so you can help your home buyer define their style and refine their choices. We will work with you to ensure that our POP and marketing materials fit seamlessly into the way your representatives' assist your customers with their finishing choices.

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